Franchise with Oat Couture Oatmeal Cafe!

At Oat Couture, we envision a world full of meaningful experiences and connection.

We want to raise the bar, and care for our community by offering people healthy, elevated food in a quick manner while simultaneously blowing their minds with our customer service.

Why oatmeal?
Oatmeal is healthful! Heart-healthy! Wholesome! Filling!

But we take it a step further and innovate upon the ingrained notion of how this wonderful grain should be prepared. Historically it has been a bland breakfast offering but whoa! Stir stuff into it and it takes on a taste like we have not had before.

Our vision is to create and deliver what cannot seem to be found in our airports, cities and towns:

Fast • Casual • Healthy • Original • Home

Our Story

Brian Montgomery spent eight years travelling across North America in a long distance relationship. Through countless airports, towns and cities, he found it was impossible to find a food offering that was healthy, fast, casual and original. 

Brian opened 1154 Bank St in April 2018 and in August of 2021, amid a global pandemic, the second Oat Couture Oatmeal Cafe opened. 

There were many lessons learned along the way, from building a cafe from scratch and taking over another, to perfecting the cooking of oats, to finding the best team.  All of which have contributed to our current franchising approach. 

We thought there was a better way to run a restaurant…

We aren’t originally from the restaurant industry which means we bring a different perspective to running a cafe. Incredible customer experience should be an expectation, not a pleasant surprise. Visiting our restaurants should be an experience that is more than just food and drink. We always respect and care for our staff. They stay with us, grow with us and champion us. We offer lots of healthy, vegan and gluten friendly options that our customers love. We also use sustainable packaging. Why is all of this so uncommon in the industry?

How we’ve found success:

In the world of cafes, you need to have great products, great customer service and be a great experience. If you can get those things right, then you can be very successful.  

Our elevated food and coffee is the result of an international chef and barista expert. Our spaces are design forward, so each one of our cafes is an experience to visit with happy staff to serve you. The uniqueness of our concepts creates a strong word of mouth effect that has fuelled our growth. 

All the while we stay involved in our communities. Through our OC Breakfast Club we have donated almost 25k meals to those in need since the start of the pandemic.

Join the Oatmeal Revolution

Oats is incredibly popular
Oatmeal is a staple of the North American  breakfast diet

But current options are pretty bland
Whether you’re eating at home or a quick-service chain, oatmeal is normally instant oats with dehydrated flavours

Our Oatmeal is a gourmet creation
With our chef-created stir-ins and high quality toppings, you’ve never had Oatmeal like this before

The Best Reasons to Franchise with Oat Couture Oatmeal Cafe

Healthy eating is a movement
The health and wellness food market is expected to grow at a CAGR of 9.2%

Low cost investment
Initial cafe build out costs are low thanks to our limited equipment requirements

Our Oatmeal is a gourmet creation
With our chef-created stir-ins and high quality toppings, you’ve never had Oatmeal like this

How we will support you:

Site selection
We know what makes a good location and we’ll find it with you

Store design and buildout
We’ll work together to create a beautiful cafe

You’ll be the best cafe owner and/or manager when you open

Kitchen operations
Our kitchen will produce all the ingredients for you, so you don’t need to worry about this

Marketing and ongoing operations
We’ll always be there for you. If you face an issue, we’ve likely dealt with it before and can help you through it

As seen in:

Financial Requirements

Franchise Fee 

Sales Royalty

Marketing royalty

Total Investment
$245k – $385k


No, that’s what we’re here for! When we started Oat Couture Oatmeal Cafe we had never ran a restaurant and we learned a few lessons the hard way. We’ve taken this wealth of knowledge and experience and stirred it (pardon the pun!) into our franchise program. We can’t wait to help others own their own cafe and provide the support you need to make it a success.

We’re here for whatever you need. We say that as we know unexpected things come up. We will help you with site selection, design and buildout, training, learning operations, inventory, marketing and so much more.

You’ll be training in everything you need to know to run cafe. From making the perfect latte, to managing inventory, to forecasting your P&L and figuring out your labour costs. We have an extensive training program that encompases everything a cafe owner, cafe manager and front of house staff member needs to know.

We will continue to work together regularly, as much, or as little as you need. We want to see your business grow and be a success just as much as you do. We know that a one size fits all approach doesn’t always work, so we will figure out with you what is the best way to work together.

Our franchisee fees are $25,000.

6% of monthly gross sales.

1% of monthly gross sales is contributed to the master marketing fund. We know from our own experience that sometimes the best local marketing campaigns can cost next to nothing, so there are no local marketing spend requirements. That being said, we will highly encourage you to focus on marketing at certain times as marketing efforts can increase sales.

On average, opening an Oat Couture Oatmeal Cafe costs between $245,000 to $385,000.

This is very much dependent on the location. A takeover of an existing cafe (which we highly recommend!) can take as little as 4 week. A full build out of an empty space can take up to 6 months if a lot of work is required. We’ll discuss this with you when evaluating different locations and help you put a plan together and find the perfect location.

Canadian franchise laws prohibit restaurants from giving potential franchisees information that could lead to any expectations of future earnings.

Not currently!

We are looking for franchisees who are excited at the idea of building their own cafe and want to be invested in the process. We will provide our design guide with you and you will work with a designer and architect to plan the cafe.

We do! We have establish relationships with suppliers and have found the best products and prices. We also have a fully operating kitchen that produces many of the ingredients ourself.

Our current focus is building locations in the Ottawa area. We are also starting to find franchisees to work with for other major cities across Canada and in the USA. Regardless of where you are location, reach out to us and let’s get to know one another!